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This allows us to make informed decisions regarding the association’s involvement in specific trade fairs.” Executive Director VDMA, the German Engineering Association “Trade fairs are the most important but also the most complex marketing instrument that the mechanical engineering industry has at its disposal.
That is why special attention needs to be paid when selecting the right trade fair, planning a trade fair exhibit and subsequently evaluating its success.
1.1 Reference Currency is EUR for Master Card cards or USD for VISA cards.
1.2 For cards in EUR / USD will be applied only this stage when the transaction currency is different from the reference currency. The reference interest rate (monetary index) corresponds with the loan currency (LEI / USD / EUR) and reflects the interest rate at which the most important banks operating on the Romanian interbank market, offer each other deposits in case of Robor and respectively the leading international banks, in case of Euribor or Libor.
If I don’t have any certified information from the event organiser, I’m not really in a position to assess our investment in the stand and in stand space.” Senior Director International Affairs ZVEI – German Electrical and Electronic Manufacturers‘ Association “Trade fairs still are one of the most important marketing instruments, especially when it comes to products and services that are in need of explanation.
Comparability and transparency of key exhibition figures are important tools for ensuring and evaluating the success of trade fairs.
„Dating mit Stil“, „Singles mit Niveau“ und „seriöses Online-Dating“ - das versprechen die erfolgreichen Partnerbörsen von heute.FKM is a strong partner for the exhibiting industry in Germany and the whole world – a partner which inspires confidence.For five decades we have supplied decision-makers in companies with certified exhibitor and visitor data for exhibitions in Germany.It makes it possible to secure the participation of exhibitors by presenting them not only with modern trade fair concepts but reliable statistics as well.” Managing Director Landesmesse Stuttgart “Trade fairs are ideal networking opportunities, as they are among the best instruments, if not the best, for marketing products that must be explained, and are the most efficient way to make personal contact with the customer.That is why certified key figures are all the more important for planning the success at trade fairs.
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Trade fair companies are well advised to focus more on effectiveness in the interest of their customers and the entire industry.” Chief Executive Officer Leipziger Messe Gmb H “The certified data supplied by FKM is at the heart of a successful relationship between trade fair organisers and their customers.